Privacy Policy.

This policy explains what RMOIRE collects when you use our app and website, what we do with it, who we share it with, and how to remove it. We've written it in plain language because we'd rather you actually read it. If anything is unclear, write to us at hello@rmoire.ai.

The data controller responsible for your personal information is RMOIRE LLC, a limited liability company organized in Arizona, USA. You can reach us about any privacy matter at hello@rmoire.ai.

What we collect.

To do the work an AI stylist needs to do, we collect three categories of information.

Wardrobe photos and attributes. When you photograph items from your wardrobe, we store the images on our servers and run them through computer-vision models that extract structured attributes — type (e.g., "trousers"), color, pattern, formality, fabric weight, length. We store both the images and the attributes. You can review, edit, and delete any item at any time.

We use these photos only to identify the clothing in them — not for facial recognition, and we do not create or store biometric identifiers. The original photo you capture is deleted from our servers within 24 hours of processing; we keep the cleaned-up item image and its attributes. If a photo you upload includes another person, you confirm they have agreed to your uploading it.

Style preferences and usage data. We record which outfits you accepted, which you shuffled past, which pieces you most frequently wear, and any notes or tags you've added. We also collect basic product analytics — sessions, screens visited, feature usage — so we can understand how RMOIRE is being used and where it falls short.

Account information. When you create an account we collect an email address, an optional display name, and authentication metadata. If you connect a calendar or weather service, we collect the minimum information from those services required to make recommendations — date and weather forecast, calendar event titles and times if you grant that permission.

We do not collect or store financial information. Purchases of items recommended in the app are made on the retailer's site; the retailer handles payment.

How we use it.

The wardrobe and preference data we collect is used to power four things:

• Outfit recommendations. The styling engine reads your wardrobe and preferences to produce daily outfit suggestions.
• Personalization. Over time, the engine learns from your accept/reject signals to refine its suggestions to your taste.
• Gap detection. The system identifies wardrobe gaps and surfaces shoppable suggestions when appropriate.
• Product analytics. Aggregated and de-identified usage data helps us improve the app. We do not sell this data.

We do not use your wardrobe data, photographs, or preferences for advertising. We do not use your photos to train our own AI models. We do not sell your personal information to third parties. Full stop.

Our legal basis (GDPR).

If you are in the EEA or UK, we process your personal data on these legal bases:

• Consent — for capturing and processing your wardrobe photos and (optionally) calendar and approximate-location signals. You can withdraw consent at any time (see "Your rights").
• Performance of a contract — to provide the styling service you signed up for: storing your wardrobe, generating outfits, and managing your account.
• Legitimate interests — to secure the service, prevent abuse, and improve RMOIRE using aggregated, de-identified usage data, where those interests are not overridden by your rights.

We do not make solely automated decisions that produce legal or similarly significant effects about you. Outfit recommendations and taste personalization are profiling used only to suggest clothing; you can object to this profiling at any time.

Third-party services we use.

Building RMOIRE involves a small number of trusted infrastructure providers. Each one handles a narrow slice of the work, and each is bound by their own privacy commitments.

• Cloudflare — used for our database and for authenticated storage of your wardrobe data and photos.
• Google, OpenAI, Anthropic, and fal.ai — used to run the computer-vision and language models that extract wardrobe attributes from your photos, generate outfit imagery, and explain recommendations. Images and prompts are sent to these providers via their APIs. We do not use your content to train our own models, and per these providers' current API terms, content sent via API is generally not used to train their models — though we do not control their practices.
• A privacy-respecting product analytics provider — used to collect aggregated, de-identified usage data. We do not send personal identifiers to this provider beyond a per-account opaque ID.
• SerpAPI — used to search retailers for products that fill gaps in your wardrobe. We send a search query built from your request; we do not send your photos or account identity.
• Rakuten Advertising and direct merchant partners — when you click a product link in the app, the destination retailer (and the affiliate network connecting us) may record the click for attribution purposes per their own privacy policies.

We periodically review this list and will update this page when it changes materially.

Where your data is processed.

RMOIRE is operated from the United States, and the providers above process data in the United States. If you use RMOIRE from the EEA, UK, or elsewhere, your personal data is transferred to and processed in the U.S. Where required, these transfers are covered by appropriate safeguards — including the European Commission's Standard Contractual Clauses (and the UK Addendum) with our processors. You can request more detail about these safeguards at hello@rmoire.ai.

Cookies and tracking technologies.

Our website uses only a single strictly-necessary cookie, set when you open a personal invite link (/join), to remember the invite code through signup. It is not used for advertising or cross-site tracking. Because it is strictly necessary, it does not require a consent banner.

The website does not use advertising or analytics cookies. In the mobile app, we use a privacy-respecting analytics SDK (PostHog) — not browser cookies — to collect aggregated, de-identified usage data; you consent to this during onboarding and can object at any time. If we ever add cookie-based analytics or advertising, we will add a consent banner and update this section first.

Affiliate links and tracking.

When you click a product link in the app or on this website, the click may be tracked by our affiliate partners (currently Rakuten Advertising and a small number of direct merchants) for the purpose of attributing a possible commission to RMOIRE. The tracking is performed by the affiliate network or retailer, not by us, and is governed by their privacy policies. You can always reach the retailer directly without going through the affiliate link if you prefer.

See our Affiliate Disclosure for the full picture.

Data retention and deletion.

We keep your wardrobe and preference data for as long as you keep an active RMOIRE account. You can:

• Delete individual wardrobe items at any time from within the app.
• Export your full wardrobe and preference data on request, in a machine-readable format.
• Delete your account at any time, which removes all of your wardrobe data, photographs, preferences, and identifying information from our active systems within 30 days. Backups containing this data are rotated out within 90 days.

To request deletion or export, write to hello@rmoire.ai or use the in-app account settings.

Your rights.

Depending on where you live, you have some or all of these rights, and we honor them regardless of jurisdiction:

• Access a copy of the personal data we hold about you.
• Correct inaccurate data.
• Delete your data ("right to be forgotten").
• Portability — export your data in a machine-readable format.
• Restrict or object to certain processing, including profiling for personalization.
• Withdraw consent at any time, without affecting processing already carried out.

EEA / UK. You also have the right to lodge a complaint with your local data-protection supervisory authority. We rely on the legal bases described above and, where processing is based on consent, you may withdraw it at any time.

California (CCPA/CPRA) and other U.S. states. You have the right to know, access, correct, and delete your personal information, and to data portability. RMOIRE does not sell or share your personal information (as those terms are defined under California law) and does not use it for cross-context behavioral advertising, so there is nothing to opt out of — but you may still tell us to at hello@rmoire.ai. Your wardrobe photos may be treated as sensitive personal information; we use them only to provide the service and you may direct us to limit that use. We honor recognized opt-out preference signals such as Global Privacy Control (GPC). We will not discriminate against you for exercising any right.

To exercise any right, write to hello@rmoire.ai or use the in-app account tools. We respond within the timeframe your law requires (generally 30–45 days). If we decline a request, you may appeal by replying to our decision, and we will reconsider and respond.

Children.

RMOIRE is intended for adults 18 and older. It is not directed to children, and we do not knowingly collect data from anyone under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Security.

We use industry-standard practices to protect the data we collect — encryption in transit, encryption at rest, scoped access to production systems, and routine security review of the third parties listed above. No system is perfectly secure, but we take this seriously and will notify affected users in the event of a breach involving personal information.

Changes to this policy.

If we make material changes to this policy, we will notify active users by email and update the "Last updated" date at the top of this page. Smaller clarifications may be made without notification.

Contact.

For any privacy-related question, write to hello@rmoire.ai. For general questions, write to hello@rmoire.ai.